THE ECOMMERCE EDGE Podcast with Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast, formerly At the Coalface. THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail SaaS tech & trends. With 20+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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Episodes
Wednesday Jul 26, 2023
Wednesday Jul 26, 2023
Lance is the Director, Business Groups and General Manager of B2B at BigCommerce - https://www.bigcommerce.com
BigCommerce is a SaaS eCommerce Platform targeted at mid-market enterprise eCommerce merchants and above
BigCommerce has increasingly focused on serving B2B merchants more deeply and completely over the last few years starting with the release of the 'B2B Edition' in mid-2021
BigCommerce followed up this release with the purchase of BundleB2B and B2B Ninja in mid-2022 and have continued to rapidly develop, enhance and extend B2B functionality in the platform ever since
In this episode, Jason & Lance discuss the current state of B2B commerce, its mid-term growth prospects, the importance of B2B merchants to BigCommerce and why B2B functionality is such a central focus for the platform and its future
Monday Jul 24, 2023
Monday Jul 24, 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
Friday Jul 21, 2023
Friday Jul 21, 2023
Brayden is the Growth Specialist at Holler Commerce - https://www.hollercommerce.com
Holler Commerce is a social commerce platform that converts audience into community and impressions into revenue
Holler Commerce started life as the home-grown tech behind the wildly successful otdoors community and commerce platform GoWild
Holler Commerce is the productisation and commercialisation of the GoWild tech underpinnings
Holler Commerce is designed to help retailers start with community and build commerce experiences on top of it
In this episode, Jason & Brayden discuss how Holler came to be and why brands should focus on building out and serving a community of the like minded before ever trying to sell to them
Wednesday Jul 19, 2023
Wednesday Jul 19, 2023
Matt is the eCommerce Manager at Thermacell - https://www.thermacell.com
Thermacell is a designer, manufacturer, wholesaler, distributor & DTC retailer of natural insect repellent products
Matt has a deep background in DTC & retail eCommerce having come from Amazon
Matt has helped Thermacell turn his experience into a strategic B2B eCommerce strength
In this episode, Jason & Matt discuss how B2B brands can leap ahead by pulling from the rich eCommerce talent pool to be found in the DTC & B2C eCommerce world
Monday Jul 17, 2023
Monday Jul 17, 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
Friday Jul 14, 2023
Friday Jul 14, 2023
Kasper is the Co-Founder of CEO of Hello Retail - https://helloretail.com
Hello Retail helps eCommerce brands create an ened to end personalised customer Journey
Hello Retail provides: Search & Merchandising, Product Recommendations, Audience Builder, Triggered Email and Personalised Brand Page functionality
In this episode, Jason & Kasper discuss how and why brands MUST make their customer experiences more personal and tailored if they want to win at the game of retail
Wednesday Jul 12, 2023
Wednesday Jul 12, 2023
Jess is the eCommerce Manager (B2B) at Chief Enterprises - https://store.chiefenterprises.com
Chief is a designer, manufacturer, wholesaler and distributor of electro-mechnical and power systems for the on-offroad vehicle indistries
You can think of Chief as an OEM partner to the industry they serve
Chief is a pure B2B business
Jess is a digital native and has been working with Chief for over 4 years
Jess knows B2B eCommerce inside out as this has been the focus of her entire career thus far
In this episode, Jason &Â Jess discuss how B2B brands can get a leg up on their competitors by hiring eCommerce savvy digital natives to help accelerate their journey to digital commerce success
Monday Jul 10, 2023
Monday Jul 10, 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
Friday Jul 07, 2023
Friday Jul 07, 2023
Martin is the Co-Founder of Centra -Â https://centra.com
Centra is an mid-enterprise headless commerce platform
Centra also offers more than commerce, including Order Management and a Lightweight PIM system
Centra is designed to be a cost effective headless commerde solution for DTC & B2B brands
Centra is focused primarily on the fashion & lifestyle verticals
In this episode, Jason & Martin discuss what merchants and agencies are loking for in their headless commerce solution and how it can solve for real business challenges - at scale
Wednesday Jul 05, 2023
Wednesday Jul 05, 2023
Arno is Co-Founder & CTO of Sana Commerce - https://www.sana-commerce.com
He is also the host of the B2B E‑Commerce Integrated Podcast
Arno has been working in the B2B eCommerce space for almost 13 years
Arno knows the good, the nad and the ugly when it comes to successful B2B eCommerce projects
Arno also deeply understands the opportunity that B2B eCommerce presents for legacy B2B brands that do not offer eCommerce to their customers today
In this episode, Jason & Arno discuss his background in B2B commerce, how Sana came to be and how B2B merchants can help ensure B2B eCommerce project success and high channel adoption rates by their customers
You can check our sponsor for this episode here: Mikata
Monday Jul 03, 2023
Monday Jul 03, 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
Friday Jun 30, 2023
Friday Jun 30, 2023
Alan is the CEO of Shopbox - https://www.shopbox.ai
Shopbox is a SaaS based, game-changing AI sales engine for eCommerce stores
Shopbox leverages consumer psychology, shopping and buying patters to personalise all stages of the customer journey
Shopbox uniquely and accurately matches your merchandising goals to customer desires
Shopbox mimics shop assistant behaviours - a good store assistant sells the product - a great one sells the bundle
Shopbox uses smart prompts to generate multiple product purchases in the same visit
With Shopbox - one customer click builds a unique store experience around that customer
In this episode, Jason & Alan discuss how consumer psychology and buying patterns demonstrate buyer intent and how AI aided customer journeys can improve sales and conversion metrics for brands
Wednesday Jun 28, 2023
Wednesday Jun 28, 2023
Chris is currently the Application Architect for Heidrick & Struggles
Chris has worked in eCommerce for 25+ years
Chris has a deep specialisation in enterprise and solution architecture and dev engineering of eCommerce platforms
Chris has also specialised in B2B eCommerce for a good portion of his career and was part of the original development team that built IBM Websphere Commerce and its B2B eCommerce functionality - one of the first in the game to offer this
In this episode, Jason & Chris discuss the history of B2B eCommerce, how we got where we are today and where he sees the future of the industry headed, along with his take on the biggest B2B commerce opportunities available to merchants today
You can check our sponsor for this episode here: Mikata
Monday Jun 26, 2023
Monday Jun 26, 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
Friday Jun 23, 2023
Friday Jun 23, 2023
Paul is the Co-Founder of Ubu - https://www.getubu.com
Ubu is a permission based, Opt-In, Marketing Automation Platform for Instagram
Ubu is so much more than just Marketing Automation though - it is an end to end community engagement platform for Instagram
Ubu helps strong personal and commercial brands better create a community from their Instagram following through automated, DM based communication
Think of Ubu a bit like the 'Klaviyo' of Instagram
In this episode, Jason & Paul discuss how smart brands are succesfully migrating their rented audiences from platforms like Instagram to owned platforms like email and other forms of direct communications
Wednesday Jun 21, 2023
Wednesday Jun 21, 2023
Andrew is the Co-Founder & Director of Bare Kind - https://barekind.co.uk
Bare Kind are a sustainable fashion brand with a built in social conscience as part of their business model
Bare Kind make bamboo fabric socks featuring endangered animals in their designs
Bare Kind donates 10% of all profits to animal charities representing the animals displayed in their designs
In this episode, Jason & Andrew discuss sustanability, greenwashing, authenticiy and building a B2B eCommerce channel by leveraging B2B marketplaces like Faire
You can check our sponsor for this episode here: Mikata
Monday Jun 19, 2023
Monday Jun 19, 2023
Ryan is the CEO & Head of Digital for SunshowerOnline AU - https://sunshoweronline.com.au
Ryan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Ryan!-------------------------------------------
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
Friday Jun 16, 2023
Friday Jun 16, 2023
Kait is the Co-Founder of CEO of Brij - https://brij.it
Brij is a SaaS platform that provides the ultimate in QR code generation, managament and analytics for eCommerce
Brij acts as a simple, easy to use consumer 'bridge' between the smartphone and a brands website and consumer facing content and experiences
Brij helps brands create QR Code Experiences for their products, allowing customers to register, reorder, and more with a simple scan
In this episode, Jason & Kait discuss how QR codes have come to the fore for eCommerce branding, merchandising, marketing, service and CX since their consumer resurgence & adoption during Covid
Wednesday Jun 14, 2023
Wednesday Jun 14, 2023
Brett is the Executive Director of the B2B eCommerce Association - https://b2bea.org
The B2B eCommerce Association is truly helping to put B2B eCommerce on the map
Brett is a B2B eCommerce expert, having worked in the space for well over a decade
The B2BEA aims to be an industry body that supports the adoption of B2B eCommerce by creating a focal point for industry players to participate in and contribute to
The B2BEA also works with B2B eCommerce thought leaders and content producers to create a 'Centre of Excellence' for B2B eCommerce and related practitioners
In this episode, Jason & Brett discuss the state of B2B eCommerce, how he has seen it evolve over the last decade, as well as what's next for B2BEA.ORG
Check our sponsor for this episode: Mikata
Monday Jun 12, 2023
Monday Jun 12, 2023
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page