In this Podcast episode, Jason is speaking on a panel at the Online Retailer NZ Conference 2018.
This was held FRIDAY 9 MARCH | GRAND MILLENIUM, AUCKLAND, New Zealand.
This panel is all about Amazon and wider marketplace strategy for businesses. A lot of organisations are terrified of Amazon but with the right strategy you cannot only survive but thrive on Amazon and other marketplaces such as eBay, Catch Marketplace, TMall and TradeMe.
In this episode, we cover how to select the right ERP and how ERP plays a crucial role in both digital transformation and omnichannel commerce. ERP is heartbeat of medium/large scale enterprises and it's a make or break decision for many organisations. |
Jason brings his many years of experience with commerce systems to the discussion and helps set you up to make the best choice for your business. |
# TIMESTAMPS |
0:45 - Jason's Back & The Morning Hustle! |
2:20 - What is ERP & why is it so important? |
4:50 - The Power of ERP + CRM |
5:35 - BIG names in ERP |
7:00 - What should you look for in an ERP System? |
8:15 - SaaS/Cloud ERP & NetSuite |
13:35 - Jcurve |
15:30 - Technology Search and Select/Vetting - the power of partnership |
In this episode in the Digital Transformation mini-series, Jason discusses the pro's and cons of various omni-channel email marketing, eDM and marketing automation platforms. He also explains how these should fit within the wider context of your commerce and omni-channel stack.
1:00 - eDM Defined
3:05 - MailChimp
3:40 - Segmentation
7:30 - Advanced Enterprise eDM & Marketing Automation Platforms
8:35 - eDM Platform Integrations
9:40 - Email ROI
This is episode 2 in the Digital Transformation Mini-Series of At the Coalface. In this episode, we talk POS (Point of Sale) systems and how to select the right one for your business. We also cover the gotchas and key considerations relating to POS within the broader context of business wide digital transformation. Enjoy! |
# TIMESTAMPS |
1:20 - POS - what's that? |
3:40 - Key POS Selection Criteria - Integration Capability |
7:30 - The POS Experience - Payment Systems etc. |
8:35 - POS Systems and Loyalty/Rewards Platforms |
9:35 - Rewards/Loyalty - Online vs Offline |
12:40 - Cloud First POS |
# LINKS |
In this episode Jason gets into the specifics of how to start down a path of digital transformation. From assessing existing systems & processes, to stakeholder interviews and technology search and select, Jason dives deep into how to set yourself up for success.| # TIMESTAMPS| 1:40 - The Goals of Digital Transformation| 3:10 - Existing Systems Assessment| 5:00 - Stakeholder Interviews| 6:50 - Automation & the Red Flag of Paper| 8:50 - Can We Optimise?| 10:00 - Constant Improvement & the Journey
# THIS EPISODE |
Always wondered how the big boys like Amazon ensure their prices are always competitive? |
In this episode, Jason discusses the future of eCommerce pricing models and technology: dynamic pricing. This allows eCommerce businesses to adapt in near real time to market volatility to ensure they remain competitive from a pricing perspective. This allows them to maximise profits without over, or under discounting. |
# TIMESTAMPS |
2:00 - Automated Pricing Optimisation |
4:30 - Rule Based Pricing |
6:20 - The Technology Behind Pricing Intelligence |
8:00 - Automated Pricing Updates |
10:00 - The Importance of Integration |
10:50 - Next Level Customer Specific Pricing |
12:20 - Market Dynamics & Excess Discounting |
13:10 - Price Split Testing |
14:00 - Brand Differentiation & Discounting |
Want to get more out of LinkedIn? Of coure you do! If you want to become a LinkedIn power user this episode is for you.
2:30 - Platform Basics |
3:30 - Connecting on LinkedIn |
4:35 - Missing Out |
7:05 - Brand Pages |
8:55 - Evergreen Content |
10:00 - Profile Use/Editing |
11:20 - LinkedIn Recommendations |
14:30 - 'Who's Viewed My Profile' |
Live Streaming started to take off in 2016. For 2017 expect it to be where your audience spends a lot of its time consuming content. Live is raw and authentic. It doesn't require post production and for those capable of it, it sets your content apart from the highly polished content being spread across social media.
In short - live content stands out better among all the social media noise. The upshot is the major platforms favour this content in terms of organic reach too. Win-win!
In this episode we discuss the major live streaming platforms and how you can leverage them to build your brand and audience.
1:45 - THE year of Live Streaming
2:55 - Twitter/Periscope
6:10 - YouTube Live
7:40 - 3rd Party YouTube Live Apps
9:00 - Benefits of Live Streaming
9:55 - Instagram Live
13:40 - Facebook Live
16:45 - 'Fake' Live Streams via Facebook API
18:55 - Live Streaming and Copyrighted Content Grey Area
20:30 - Live Streaming and Reach
In this episode we have Peter Ratcliffe on the show. Peter is a longstanding digital expert and Head of Digital for Retail Apparel Group in Australia. He manages omni-channel operations for RAG and offers his advice on how to organise digital teams and drive digital transformation within organisations.
Peter won the Trailblazer award from Magento at Magento Live in late 2016 in recognition of his contribution to eCommerce innovation & leadership.
1:20 - Background in IT
3:00 - Digital Teams
5:00 - Digital Skillsets
8:35 - Who Owns the Data?
10:25 - Importance of Business Skills
11:50 - Advice for Young Guns of Digital
14:40 - Practical Skills
17:00 - Merchant Side Experience
20:00 - A Passion for Fashion
23:30 - Magento Trailblazer
26:30 - Magento 2 & Large Scale Project Management
31:00 - Selecting the Right Technology & Partners
40:10 - Who Stands Out?
44:00 - Change Management & The C Suite
46:00 - Staying on the Cutting Edge
49:35 - Gray Hairs vs Young Guns
55:20 - Goals & Aspirations
In this episode we discuss the recent investment of 250M dollars made in Magento by a Chinese venture capital fund. What does this mean for you if you run Magento now or are considering it? What does this mean for the eCommerce ecosystem in general and what will Magento use the funds for? These and other questions answered in episode 50 of At the Coalface.
2:35 - Drinking the Kool-Aid
3:40 - eComm Platforms and the Ecosystem
5:20 - The Great Firewall of China
6:30 - Self Hosted and Localisation
7:30 - Marketplaces & Opportunity
8:05 - Commercial Savvy & Connections in China
8:30 - Benefits to Magento Merchants
In this episode Jason walks through the challenges and opportunities of making the jump from B2B to B2C. Many B2B business see the margins of retail as easy pickings but all is not as it seems...
Whether you're a B2B business looking to go B2C or a reseller concerned about competition from your suppliers, this episode will help you understand what's coming and prepare for it.
In this episode Jason walks you through the process of creating your own Podcast! He covers off the latest tools and tips to get you up and running FAST. It's the recent experiences setting up the At the Coalface Podcast that Jason draws from for this episode.
1:00 - Plans for 2017
1:40 - Change to At the Coalface
3:15 - Facebook Live Video on Podcasts
4:50 - Preparing Content
6:10 - Podcast Hosting
8:22 - MP3 File Conversion
9:10 - Meta Tagging Your Files
13:05 - Lodging the Podcast with iTunes
13:50 - Other Podcast Directories