E143: Talking eCommerce Value Added Shipment Tracking UX/CX w/ Dana von der Heide, Parcel Perform - At the Coalface Podcast - 11 August 2022

• Dana is the Founder & CCO of Parcel Perform - https://www.parcelperform.com
• Parcel Perform is a SaaS based plug and play, end to end platform for eCommerce shipment tracking
• Parcel Perform is the leading delivery experience platform for eCommerce businesses worldwide
• They have deep expertise in data and logistics and create unique end-to-end customer journeys and highly optimized logistics operations
• The net result is an end customer experience that fully informs customers along the entire fulfilment journey, from order to delivery
• This data informed journey and automated communication system dramatically enhances the customer's delivery experience and simultaneously reduces WISMO (Where Is My Order) customer service requests, reducing costs
• In this episode, Jason and Dana discuss all things UI/UX/CX related to the eCommerce fulfilment experience and how brands can and should make this a key point of difference to positively stand out in the minds of their customers