March 5, 2017

At the Coalface Episode 54: Dynamic Pricing & eCommerce

# THIS EPISODE |

Always wondered how the big boys like Amazon ensure their prices are always competitive? |

In this episode, Jason discusses the future of eCommerce pricing models and technology: dynamic pricing. This allows eCommerce businesses to adapt in near real time to market volatility to ensure they remain competitive from a pricing perspective. This allows them to maximise profits without over, or under discounting. |

# TIMESTAMPS |

2:00 - Automated Pricing Optimisation |
4:30 - Rule Based Pricing |
6:20 - The Technology Behind Pricing Intelligence |
8:00 - Automated Pricing Updates |
10:00 - The Importance of Integration |
10:50 - Next Level Customer Specific Pricing |
12:20 - Market Dynamics & Excess Discounting |
13:10 - Price Split Testing |
14:00 - Brand Differentiation & Discounting |

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